Each month, Cupcake Magician selects a non-profit organization to receive 25% of the sales from one of its 35 varieties of cupcakes as part of its "Sweet Charity" in-store fundraising program. 

Nonprofit representatives, located in Monmouth and Ocean Counties, NJ, may obtain a “Sweet Charity” application by stopping by the bakery located on 54 Monmouth Street in Red Bank, NJ.

"Our families were thrilled to have been chosen by Cupcake Magician as the bakery's first "Sweet Charity" partner. It's sweet to know that the community will have our families in its thoughts and prayers this holiday, " said Donna Zabe, President, The Blue Star Mothers of the Jersey Shore – Chapter 4. "When I began this journey four years ago, it became clear to me that by sharing our experiences with each other, we are able to offer support and guidance to those who are "serving at home".  There is comfort in knowing that someone else understands and cares. There is comfort in knowing that you are not in this alone. And, there is comfort in knowing that others "have your back".

"Little Maggie loves Vanilla Celebration! She chose the Juvenile Diabetes Research Foundation to receive 25% of her favorite flavor's sales as a Cupcake Magician Sweet Charity partner. "

Sweet Charity partners have included: 

  • Blues Star Mothers of the Jersey Shore
  • Corporal Kevin James Reinhard, USMC Memorial Scholarship Fund
  • Monmouth County SPCA
  • Count Basie Theatre
  • Riverview Medical Center 
  • Autism Speaks
  • Visiting Nurse Association Health Group
  • ARC of Monmouth County
  • The Denise Marie Flaherty Foundation
  • Monmouth County Underdogs 
  • Jason's Dreams for Kids Foundation 
  • Juvenile Diabetes Research Foundation.
  • Alex's Lemonade Stand Foundation 
  • Gifts From the Heart For Downs