The cupcake trend is over. Cupcakes have officially become a permanent fixture in our sweet tooth, sugar-craving lives.
In the last ten years, cupcake sales have been on the rise, despite the emergence of many other sweet treats trying to take over the top spot. (Google Trends) Cake pops, donuts and cookies all rose in popularity, but never managed to topple the cupcakes reign.
The media is a prime example of the solid status of the cupcake as America’s favorite tasty treat. “Cupcake Wars” on the Food Network pits bakers against each other using strange ingredients for a $10,000 prize. “Sex and the City” helped to popularize the cupcake featuring a cupcake bakery in Greenwich Village, and CBS’s “2 Broke Girls” is helping the cupcake maintain its regal status with the two main characters selling colorful cupcakes.
Pinterest is also helping the sweet cupcake keep its royalty status, with pages like “Everything Cupcakes!,” “Yummy Cupcakes,” and “Crazy for Cupcakes.” With an average of 5 million posts a day and 20 percent of pins containing original content, Pinterest is giving constant exposure to keep cupcakes front and center.
But possibly the biggest reason cupcakes are here to stay is the perpetual innovation and creativity of cupcake bakeries to keep the sweet treats fresh and on trend. Fifteen years ago no one could have imagined the seemingly unending flavors of cupcakes that would exist today. Cupcake Magician, a bakery located in Red Bank, NJ, boasts creative cupcake flavors like French toast, pancake and bacon, peanut butter and jelly, and even an Elvis cupcake, a mix of peanut butter and banana, the King’s favorite taste concoction. That doesn’t mean that the old staples like chocolate and vanilla aren’t still around (or delicious), but cupcake customers now have almost endless witty and fun tastes to choose from.
These fun flavors also help cupcake bakeries stand out from the pack. The weirder and more creative a cupcake flavor, the more people want to try it. That’s one reason that cupcakes have ventured out into other realms where cakes once ruled supreme. Couples are choosing tiered cupcake towers instead of traditional wedding cakes. The visual aesthetic this produces is stunning and can give the bride and groom more variety when it comes to what flavor gets smushed in their face. Guests also have more variety. This move to wedding cupcake towers is evident, as big name publications like Martha Stewart Weddings and The Knot have entire sections devoted to this movement.
Whether it’s a sweet pick-me-up after a long work week, the perfect addition to a child’s birthday party, or a unique alternative to a wedding cake, cupcakes are an everyday part of life. The sugary, tasty treats are here to stay.
Cupcake Magician offers specialty cupcake towers for all occasions, made to order cakes, mini cupcakes, cookies and more! The possibilities are almost endless. Call 732-530-5700 or visit the bakery at 54 Monmouth St. in Red Bank today to get your sweet fix.